online event
Finding Fearless:
How a strong brand can help your business grow
Practical tips on brand-building to power your first 5 years of growth
What does it take for a brand to stand the test of time?
What starter ingredients does it need to grow for 5, 10, 20 years? And how do you use those raw ingredients to evolve your brand, staying relevant while keeping true to your vision?
Standing out for the right reasons is key to bringing in funds, making the impact you want to, and attracting the right partnerships and teammates.
And your brand is a fundamental tool to make it happen.
Join us to hear how the team behind non-profit Project Fearless used branding to expand its reach, fundraise and partner with brands like Nike. And how it’s built its brand to keep evolving while staying Fearless at heart.
EVENT DETAILS
Who: Marketers / founders looking to level up their brand with purpose
When: Tuesday, November 5th @12:00-13:00 GMT / 13:00-14:00 CET
Where: Online (we'll also record the event so you can catch up later)
What: We'll share how the Project Fearless brand has grown over the last 5 years, with practical tips you can use to build your own brand, stay relevant and power growth. And we'll round up with an audience Q+A.
Price: €5 per ticket, all going towards supporting more girls and kids to join our programs. If you can’t donate, you’re welcome to join the event for free — email us at info@projectfearless.org and we’ll sort you a ticket.
Hosted by brand consultancy Mac+Moore, we’ll cover:
+How do you create strong but flexible brand foundations you can iterate over time?
+How can branding help captivate your audience’s hearts and minds?
+How can you stay relevant and expand your reach while retaining your brand’s essence?
+How can you forge the best brand partnerships?
+How does a stand-out brand help boost your fundraising / new business potential?
+How do you pick the right team to build your brand?
MEET THE SPEAKERS
Mérida Miller
Founder & CEO of Project Fearless
Abi Malins
Project Fearless strategist & copywriter
Iris de Bruin
Project Fearless design lead
Mac+Moore, brand strategy & voice consultancy
Mac+Moore are Jess+Nat: an award-winning brand consultancy dedicated to moving brands forward. They’ve spent 20+ years working with values-led leaders in tech, ESG and not-for-profit to help drive growth, create connections and make moves that matter. In 2019, Mac+Moore worked with Mérida to define and build strong brand foundations for Project Fearless, helping it get off the ground and grow. Together, they converted Mérida’s vision into brand strategy and messaging that would resonate with the young people she was looking to reach.
Maddy Russell, brand designer
Maddy specialises in brand development, visual identity and graphic design for community-spirited businesses. She’s run her business for 7 years, working across health and wellbeing, FMCG, education, tech and more. She believes good design is about much more than how things look: designing from the inside out — starting at the heart of what you do and why you do it, then building from there — ensures you’re appealing to the right people, in the right way. In 2019, Maddy collaborated with Mac+Moore and Mérida on the brand design to launch Project Fearless.
We’ll see you there!
Questions about the event?
Reach out to info@projectfearless.org
